Packing Personality: A European Summer Shoot

This summer, we did things a little differently.

Instead of planning outfits around destinations, we packed a suitcase based on personality. Each bag in our lineup was styled with a muse in mind—women who represent the energy, attitude, and aesthetic that inspired the piece in the first place.

The result? A suitcase full of stories. A character study in leather. A look at what happens when you dress a bag like the woman who might carry it.

JAMIE

Our take on the bowling bag, styled with serious edge. Jamie draws from the industrial energy of VTSS—the Berlin-born, now London-based DJ whose wardrobe is as uncompromising as her sets.

Pierced handles, sculptural volume, and zero apologies. Jamie was made for late nights, loud sound, and sharp silhouettes.

WINONA

Structured, sharp, and endlessly edited. The Winona theme is our tribute to @brendahashtag (Brenda Weischer).

Brenda’s aesthetic leans deeply into black and white minimalism, offset by subversive silhouettes and tailored perfection. She’s the writer behind Brenda Awareness, a voice at 032c, and the curator of fashion’s only meme account that truly matters.

The Winona, like Brenda, is all about precision, with a quiet confidence that doesn’t need to scream.

MAYA

Maximalist by nature. The Maya is styled in the spirit of @ageorama (Adrienne Reau), whose eclectic layering and fearless colour play could turn a sidewalk into a runway.

Adrienne’s style is theatrical and youthfully chaotic in the best way—unafraid of contrast, never demure, always unapologetic.

Maya doesn’t match—she makes the match.

LEIGHTON

Clean lines, bold choices, and Copenhagen cool at the core.

Leighton is named after the woman who inspired it: Leighton, the planner with a wild side. She’s got reservations at the city’s best spots and an outfit for every one. Her style feels like a blend of structure and spontaneity—minimalism with something unexpected just beneath the surface.

The Leighton bag goes where the energy is.

Our aesthetic leans strong, sculptural, and dark. That doesn’t mean it has to be yours. We create from a place of power, not prescription.

Each piece is designed with intention, but how it’s worn, how it’s lived is entirely up to you. Whether you’re minimalist or maximalist, bold or quiet, our bags are here to carry your story, not define it.

Power, in our world, is something you shape, not something you’re shaped by.