INTRODUCING VIC: Very Important Client

We’re building something special; new kind of membership for the ones who feel the brand deep in their bones. VIC is our way of staying close to the people who get it. Whether you’ve been with us since the beginning or just found your way here, you don’t need to be a customer to join.

What is VIC?

VIC stands for Very Important Client. It’s a private group for those who want a deeper connection to SONYA LEE. Think of it as a direct line to the studio. A way to access what’s next, before the rest of the world sees it.

Membership includes:

– Early access to product drops

– Private sample sales

– VIC-only pieces and secret perks

– First access to invites + events

– Virtual styling sessions

– Studio content and behind-the-scenes access

To join?

Click this link, that’s it.

We can’t wait to show you what we’ve been working on.